Kim K’s New Nipple Bra Ad is Greenwashing
Sure SKIMS is donating 10% of sales from the SKIMS Ultimate Nipple Bra to 1% for the Planet, but Wren Montgomery (associate professor of sustainability at the Ivey Business School at Western University), reiterates the nine common forms of greenwashing, including: vagueness, jargon, no proof, selective disclosure, and inconsistent organizational practices after just authoring a report on corporate greenwashing.
