The Role of Design in The Circular Economy – Ellen MacArthur at COP28

It’s great to see the role of design being placed front and center by Ellen MacArthur at COP28. The scope and range of design is growing exponentially.

Design plays a pivotal role at both the macro and micro levels as it can influence change at all stages of a product’s lifecycle. It is through responsible and effective design that we are able to eliminate waste and circulate materials.

We love the visual of surviving on a remote island to understand having access to finite resources, and that through circular design, you can eliminate waste, reuse materials, and regenerate nature: